The way we watch network programs on our computer is slowly getting more and more like watching them on TV.
ABC has double the ad load on their online shows from 4 to 8. But the network is learning that it does not decrease viewer interest. The network also learned that they do not have to limit advertising to one brand on their online shows. During the research they found that they can run up to four four different brands without impacting brand favorability.
Posted by Pete 
