There are many ways to get you business noticed. Many of them are either free or at a very low cost. The most important thing is that they create a virus. Where you get people talking about your business. even if those people do not become clients, some of the people they talk to may become clients. None of these are new. They have been done before, but you can do them and put your own spin on them. So here is a list of eight that are cheap and most of all, ways you can have fun and make others around you happy as well.
1. Like this is right here, make a list. People love lists. Only your list will be things you can do for people. Make them creative, but be honest. People love to laugh, so make your list fun.
2. Host a blood drive, or an event (like a run/walk) with a non-profit organization. Most local hospitals will set up everything you need for a blood drive. you just provide the people and then you can put up a couple banners with your info on it and then of coarse leave your business card where people register. You can also call TV stations and newspapers and they will most likely run/print the information for you. Also, if you do an event, make sure that you are there for the entire thing, you would hate to miss someone wanting to talk about business but is the type of person that is do it now or not at all.
3. Magazines or books at stores or in waiting rooms . While you are waiting to be seen by a doctor or at any other office that makes you wait, as you sift through the magazines, drop a business card in them. Who know who will pick it up next? If not a new client, maybe that person knows someone that needs your service. At a store you can pick what books you put your card in, like ones that somehow relate to what you do,.
4. Random act of kindness. If you are at a movie, amusement park, expo, or any other place that there is usually one price for admission, pay for the person behind you. Just request that the person selling the ticket also give the person behind you your business card.
Again, even if they do not need your service, they will tell their friends about it, who in turn, will probably tell there friends about it.
5. Be an expert… or at least promote yourself as one. An ad agency I once worked for
would pitch the owner to TV stations every year right before the Super Bowl, claiming that he was the authority on commercials. That he would sit down with a reporter/producer and rate/explain what advertisers were trying to do with their multi-million dollar ads. Guess what? There was always at least on print and one TV station that would use him. People read or watched and to them, he became an authority on advertising. You too can generate press
coverage. Just sent reporters/producer a letter or give them a call and introduce yourself, tell them what you do and then tell them you are always available for comment.
6. Magnets/bumper stickers. I prefer magnets on this one, because I am no a big fan
of having things stuck to my car, but the downfall is that they do cost a little more. Things on peoples cars, especially bumpers are seen by lots of people everyday, no matter where you are. This is another item you want to be sure and be creative. Being funny helps a lot to, because then people stuck in traffic or having a bad day that pull up behind might enjoy it. Then they will tell there friends about it. Like good TV commercials, make it memorable, but make sure people also remember your name.
7. Start a blog/e-article. Start a blog so you can write about your services. Even tell stories that have to do with your business. Again be create. Then when you feel comfortable, start writing for online newspapers or websites that host article. You can throw your business name in. Remember, write use full stuff, but enjoyable.
8. Hair salon. These people are big talkers. This is another place you can slip your business card into magazines. But if you really want to get people talking, stop in and get your haircut and offer a great story or two to the people around you and whoever is cutting your hair. You can also offer free products or coupons to the salon.
Yes, all these things have been done before and there are lots more that or about there
that are great and will get you noticed. It is your job to think of how to make them unique and original for your business. Attract attention, have fun, but the main thing is to let people do the talking for you. You want to leave them with something to talk about. If they need your service or not, make them talk about you and remember you, because chances are, the know someone that does need your service.
